Two years ago, Applied Magic committed to the corporate goal of developing the consummate tool for video editing and production. After much deliberation, and extensive solicitations from end users, we determined that such a system would need to fulfill three main end-user requirements:

Additionally, our quest revealed that the system itself must embody three key characteristics:

The process also revealed that personal computer (PC)-based editing systems were too complex and suffered from incompatibility and reliability issues. In order to meet target end user requirements and also overcome the limitations of the PC, Applied Magic determined that innovation was in order.

The result of our efforts is a revolutionary new product we call ScreenPlay™.

ScreenPlay™ is the result of 2 years of effort. At the heart of the system is a custom integrated circuit called Grimoire™ that represents an audio/video mixing and graphics effects engine. The system, which has 63 patent-pending claims, delivers high video quality and real-time performance in a reliable, easy-to-use and affordable platform.

ScreenPlay Interface Features

ScreenPlay's easy to use interface is the gateway to this very powerful editing system.

A - The clips bin is a good place to organize all of your video clips. Want to add one to your production? Just drag and place it on your storyboard wherever you want it. By pressing the arrows to the left and right of "Clips," you toggle to the transitions, graphics and effects bins where you can drag and place different effects on to your production and play them back in real time!

B - The Storyboard is where you build your production. The video clips, transitions, and effects form the top line of your storyboard. Under that, add moving titles and two stereo audio tracks in addition to the audio attached to your clips.

C - This quarter screen real time playback window is one of the biggest video playback windows available. It gives you real-time video playback of individual clips or an entire storyboard with all of its transitions, effects, titles and audio, just like your final master. Not big enough for you? You can always use our full screen version, which delivers all the same real time features!

D - This tab shows you ScreenPlay's Editing screen is active

E - This tab brings up ScreenPlay's Titler where you can create elaborate titles with graphics, drop shadows, and more.

F - This tab brings up the toolbox of User Options where you can make global settings such as choosing a language for the on-screen display.

G - Press here to bring up the Details Editor, giving you complete control of every aspect of your production. Use the Details Editor to fine tune your video and audio editing, make gamma corrections, customize your transitions, add motion to your graphics, create your own effects and much more. See the results in real time!